How I handle your details.

Baroni Applied Intelligence ("we", "I") is run by James Baroni-Harrison, sole trader, based in Croydon. Contact: james@baroniapplied.co.uk.

This notice explains how I handle business contact details when I email companies about automation work I might be able to help with.

What I hold and where it came from

• The company's name, registration number, registered address and industry code, from the public Companies House register.
• The contact email address and phone number the company publishes on its own website, plus the page it appeared on.
• Notes on what the company's public website shows (for example, whether it has an online booking form), which I use to judge whether I can help.
• Any emails we exchange.

I only contact limited companies, PLCs and LLPs, and only at addresses they publish themselves. I don't buy lists, and I don't guess personal email addresses.

Why, and the lawful basis

I use these details to send a small number of relevant business emails about services I offer. The lawful basis is legitimate interests (UK GDPR Article 6(1)(f)): offering services to businesses that are likely to find them useful. I've assessed that this is proportionate and doesn't override your interests, especially given how easy it is to opt out. Electronic marketing to corporate subscribers is permitted under the Privacy and Electronic Communications Regulations (PECR), with an opt-out in every message.

How long I keep it

If you don't reply, I delete your details within 12 months of my last email. If you ask me to stop contacting you, I keep only your email address (or domain) on a suppression list, so I never contact you again.

Who sees it

I don't sell or share it. It's processed on my own computer, with two exceptions:

• Email goes through my email provider, Zoho (EU data centre).
• To help draft the first email, the company's name, sector and the observations from its public website are sent to Groq, an AI service in the US, which processes them to generate text. Contact email addresses and replies are never sent to Groq.

Your rights

You can ask to see the data I hold about you, correct it, have it deleted, or object to it being used for marketing, and I will always honour that objection.

If you're unhappy with how I've handled your data, you can complain to the Information Commissioner's Office: ico.org.uk/make-a-complaint, 0303 123 1113.

Last updated 3 October 2026